Sonas Blog

If you own or manage a company that sells good quality products, you no doubt want as many people as possible to know how great your products are.

Getting your items into stores does you no good if they just sit on the shelves not being purchased. Marketing effectively is the key to spreading the word about your company.

With the growth of technology, there are countless methods you can take advantage of.

However, one technique you shouldn't disregard is in-store sampling.

Here are 5 benefits of using in-store sampling for your products.

Craft brews already have the personal factor. As a craft brewery part of your brand's appeal is that your brewery features an artisan production model rather than an industrialized, assembly line style brewery process. The same market that finds that desirable is also the largest consumer group throughout the entire world. And they are looking for products with a sustainability factor. These consumers are not just willing to be loyal customers of sustainable products, they are willing to pay a premium for them. If there is any aspect in your craftsmanship to focus on in a marketing campaign directed at this audience, it simply must include sustainability to enjoy any measure of success.

The most dreaded word any product manufacturer fears the most is probably the word "recall".

Promoting a new beer is just as important as brewing it.

Macro breweries are the perfect example of why marketing is important. Beer marketing matters for craft beer producers as well. Craft breweries have a range of tools at their disposal for making consumers aware of their brand. Consider the fact that just placing your beer into the "craft beer" category helps you to single your brand out from among other beers in the marketplace. Here are some of the reasons that having a craft beer marketing strategy is important:

Back in the 1980's, wine coolers were all the rage.

Ladies, especially, loved the fruity sweetness of a wine cooler.

Could sweet, fruity craft beers be the wine coolers of 2017?

Although the wine cooler trend may seem to have cooled, the truth is that there are true loyalists. Discover what keeps a consumer coming back time and time again to pick-up a 4-pack, or case, of their favorite wine cooler and you have discovered the key to tapping this market for your own sweet, fruity craft brew.

The holidays are fast approaching and champagne will soon dominate the shelves where spirits, beer and wine are sold.

But really, is champagne better than sparkling wine? Have consumers been effectively conditioned to believe that champagne is the better fermented drink?

Is there hope for sparkling wine marketing strategies that could displace champagne out of its traditional status symbol ranking?

Although many beer drinkers are hearty loyalists, there are those who are cross-over drinkers.

A cross-over drinker appreciates a fine wine as much as they enjoy a cold brew.

Considering the interest California wineries are taking in the craft brew industry, it may be time for craft breweries to wake up and follow this lead.

Developing a wine or craft liquor option to your craft beer offering means broadening your craft beer branding to allow for this overlap.

Visit a wine tasting room at a vineyard and chances are you will be invited to register for membership in a wine club.

This is a convenient way to explore new vintages, a new bottle arriving by mail right on schedule every month. Membership is more than just privileges like discounts or exclusive access to select reserve wines, however. Often vineyards publish newsletters so that wine lovers can grow in their knowledge of everything related to creating, selecting and appreciating a fine wine.

But do wine club memberships deliver to the vintner the benefits they are seeking?

Are wine club membership programs profitable for winemakers?

If they are, will the same principle hold for craft brewers? Is a craft brew membership a promising promotion idea?

Seasonal beers and promotions, do they really work?

Actually, they do. Market research reports that seasonal brews are not just a blip on the sales screen. Brewers report sales increases of up to 26% with seasonal flavors.

Let's take a look at what the experts say seems to work.