Sonas Blog

Craft brews already have the personal factor. As a craft brewery part of your brand's appeal is that your brewery features an artisan production model rather than an industrialized, assembly line style brewery process. The same market that finds that desirable is also the largest consumer group throughout the entire world. And they are looking for products with a sustainability factor. These consumers are not just willing to be loyal customers of sustainable products, they are willing to pay a premium for them. If there is any aspect in your craftsmanship to focus on in a marketing campaign directed at this audience, it simply must include sustainability to enjoy any measure of success.

Attending a trade show is a great way to really drive leads and improve your company's visibility in the industry. Here are five trade show marketing tips to help you get the most from your next trade show.  

Location, Location, Location

Where in the trade show's exhibit hall will your booth be? Very few people will walk to the furthest corners of the exhibit hall in the hopes of finding the right business. Your booth must be both visible and conveniently accessible. The fact is that many attendees will wander into the hall and immediately look for the closest and biggest booth. Unfortunately, these prime spots tend to be expensive and are snapped up quickly. You will need to plan ahead to get the best booth location. In most conferences and trade shows, the best booths are reserved over a year in advance. 

Trade shows are great fun and hard work. They have a success strategy all their own. A successful trade show – well-planned, properly staffed and professionally executed – will keep paying for itself for a long time. Trade show success begins with planning. The plan begins with ‘The Big Why.’

If you have a trade show coming up, you may be in need of a few tipsto find event staff.

It’s not always easy to spare people from your office because you need them for your day-to-day functioning. But hiring someone new or temporary may not work out either because they’re not familiar with your product and its specifications.

Another option might be to hire someone temporary for your office while you take someone you know and trust to the trade fair.

Whatever you choose to do, here are a few tips to find event staff:

You have a great product, industry knowledge, and a reservation for a booth at an upcoming trade show. What else could you possibly need? It turns out, you need a lot to stand out among the rest of the booths if you want to gain leads and turn those into sales. Here we list 7 must haves for your next trade show:

Trade shows and conventions are like stepping into a whole new world. Between colorful wall hangings and plush carpets, it's easy to lose yourself.

However, if you're part of a team whose there with a booth, it's important to remember some basic trade show booth etiquette if you want to make a positive impression, and come away from the event successfully.

Some of the most basic pieces of etiquette you need to remember are: