Sonas Blog

When planning marketing strategies, a company may wonder where sampling comes into play. If you have asked yourself, "What's the point of an in-store sampling company?", you have taken the first step to understanding a key component to successfully launching a new brand or product or growing the market of an existing one. 

When most people think about product sampling campaigns, they assume the events are for a new product, but this doesn't have to be true. While sampling is a great way to introduce your customers to something they haven't seen before, it can also be used to reinforce and build on an already popular product. By choosing an old favorite in your brand, you are choosing to host a campaign for a product you know customers love that can create more conversions with the greater number of people you invite to try it. For a sampling event, your existing customers will come out for a free taste of one of their favorite products and new shoppers will have a chance to discover a classic delight. Here are seven amazing ways a product sampling campaign for a well-established product can boost sales and grow your customer base.

Everyone loves Halloween. It is the silliest, scariest, and most delightfully active holiday of the year and it signifies the beginning of the greater holiday season.

In-store sampling is something we're all familiar with.Who hasn't rolled through the grocery store or a Costco at least once and seen the friendly sampler tables out and waiting to offer you a tasty treat of something new, special, or simply being promoted? And each time, it takes a hard shopper to say no to a free mouthful of something awesome.

What's going on in a consumer's noodle when they engage in sampling products? Well, according to psychology experts, all sorts of good stuff. And, in the end, everybody wins! Consumers have a great experience and get a freebie. Companies get a new customer and increased revenue. If you haven't tried the marketing strategy of product samples, here are 6 benefits you are missing out on:

There's no better way to capture the attention and taste buds of potential customers than successful product sampling.

If you want to experience first-hand the dramatic consumer impact of a product sampling campaign, just step through the doors of any Costco store.

Why would you give away your product for no return?

Todays shoppers are more educated and product aware than ever.

Does in-store sampling prove effective as a marketing strategy? It is based on the premise of impulse buying.