Sonas Blog

Product Sampling: The Research Behind the Results

Posted by Sonas on Jun 20, 2018 1:18:33 PM

In the food and beverage industry, evoking your products taste and smell as a means of marketing is irreplaceable. Sampling remains the most important way of reaching consumers in a taste-driven market. After all, sampling allows consumers to trial a product without obligation - future or current. While product sampling is a key ingredient in any balanced business marketing strategy, it also remains important for consumers. It allows consumers to indulge in a product without capital. For many consumers, this means that they can explore if the taste of a product is right for them. Food sampling toes a fine line between customer acquisition (via reaching new customers) and customer retention (via increasing brand value and awareness).

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Tags: In-Store Sampling

Five Smart Strategies to Ensure the Success of Your Product Sampling Campaigns

Posted by Sonas on May 29, 2018 3:50:36 PM

Have you ever received a free sample for a product you've never bought?  Did you use the product?  More importantly, if you used it and liked it, did you subsequently buy that product, even if it meant switching from a trusted brand?

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Tags: In-Store Sampling

A 'How-to' Guide: 10 Tips for Staffing Your Tradeshow (Successfully)

Posted by Sonas on May 28, 2018 7:34:00 AM

Appropriate trade show staff can make or break your campaign. They are the essence of your exhibit strategy, and if it wasn't for them, your pre-event marketing efforts would be near pointless.

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Tags: Trade Shows

Four Demo Marketing Strategies That Can Make Your Brand

Posted by Sonas on May 16, 2018 3:55:00 PM

No doubt a demo marketing campaign with a clever "hook" will have the effect of sticking in the heads of the audience forever. The crazy thing about demo marketing is that the script doesn't even have to make sense. An audience is there to see a performance. Onlookers are prepared to be dazzled. If a company chooses the right demo marketing company with the skill to craft an amazingly effective demonstration that is pure theater, everyone that is "hooked" will turn right around and spread the word. Here are 4 demo marketing strategies used by some of the most famous brands to hook and dazzle the world:

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Tags: In-Store Sampling

Five Best Product Sampling Strategies to Grow Your Business

Posted by Sonas on Apr 30, 2018 3:35:51 PM

A product sampling campaign can be so exciting. You think 'all they need to do is try my product and they will be hooked.' Many go into their product sampling campaign with that mindset and they end up with a lot of money down the drain and nothing to show for it. How did they spend so much on samples and come back empty-handed? Product sampling can be an effective way to grow your business but you have to have the right strategy. So, how can a company make the sampling investment work for them?

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Tags: In-Store Sampling

Five Products That Are Fun to Sell with In-Store Sampling

Posted by Sonas on Mar 13, 2018 5:18:56 PM

Every brand faces the unique challenge of finding the ideal way to market your products. While everyone today is involved with social media, inbound marketing, and strategic paid advertising, the specifics of your campaigns and the things that make it special compared to every other modern business must be determined both by the product itself and the preferences of your target audience. Some audiences like flash with big live presentations and world wide online events. Others prefer a more modest and practical approach with coupons and reward codes as the primary interest driver.

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Tags: In-Store Sampling

Seven Psychological Reasons Product Sampling Works

Posted by Sonas on Feb 19, 2018 5:08:00 PM

There are dozens of reasons to use product sampling either in your venue or for your product. People love product samples and are much more likely to buy when there are samples offered, but why? What is that special little reaction inside someone's mind that influences them to buy when given a sample? There are more than one and they are shaped by who the buyer is, what you're offering, and whether or not they take it. The responses are emotional, personal, and often completely unplanned for. Sampling appeals to people on a psychological level and by being aware of that psychology, you can influence your target audience.

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How to Get the Most from Your In-Store Sampling Program

Posted by Sonas on Jan 25, 2018 3:55:52 PM

In-store sampling programs are a tried and true marketing technique. They introduce new customers to your product in a fun and engaging way and give everyone a taste of something you'd like them to buy regularly. However, like any multi-stage marketing technique, a sampling program requires accurate targeting, the right venue, and a well-configured conversion plan. How you configure your events should be determined by the set of goals you wish to achieve. Naturally, you want to boost conversions, but every marketing campaign has at least one or two ulterior motives like spreading product awareness or getting more positive feedback. This will determine who you target, how you target them, and the way in which you present your products to targets during the event itself.

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Tags: In-Store Sampling

What's The Point Of An In-Store Sampling Company?

Posted by Sonas on Dec 14, 2017 3:07:33 PM

When planning marketing strategies, a company may wonder where sampling comes into play. If you have asked yourself, "What's the point of an in-store sampling company?", you have taken the first step to understanding a key component to successfully launching a new brand or product or growing the market of an existing one. 

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Tags: In-Store Sampling

7 Reasons to Run a Sampling Campaign for an Old Favorite Product

Posted by Sonas on Nov 28, 2017 11:49:08 AM

When most people think about product sampling campaigns, they assume the events are for a new product, but this doesn't have to be true. While sampling is a great way to introduce your customers to something they haven't seen before, it can also be used to reinforce and build on an already popular product. By choosing an old favorite in your brand, you are choosing to host a campaign for a product you know customers love that can create more conversions with the greater number of people you invite to try it. For a sampling event, your existing customers will come out for a free taste of one of their favorite products and new shoppers will have a chance to discover a classic delight. Here are seven amazing ways a product sampling campaign for a well-established product can boost sales and grow your customer base.

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Tags: In-Store Sampling