Sonas Blog

Five Products That Are Fun to Sell with In-Store Sampling

Posted by Sonas on Mar 13, 2018 5:18:56 PM

Every brand faces the unique challenge of finding the ideal way to market your products. While everyone today is involved with social media, inbound marketing, and strategic paid advertising, the specifics of your campaigns and the things that make it special compared to every other modern business must be determined both by the product itself and the preferences of your target audience. Some audiences like flash with big live presentations and world wide online events. Others prefer a more modest and practical approach with coupons and reward codes as the primary interest driver.

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Tags: In-Store Sampling

Seven Psychological Reasons Product Sampling Works

Posted by Sonas on Feb 19, 2018 5:08:00 PM

There are dozens of reasons to use product sampling either in your venue or for your product. People love product samples and are much more likely to buy when there are samples offered, but why? What is that special little reaction inside someone's mind that influences them to buy when given a sample? There are more than one and they are shaped by who the buyer is, what you're offering, and whether or not they take it. The responses are emotional, personal, and often completely unplanned for. Sampling appeals to people on a psychological level and by being aware of that psychology, you can influence your target audience.

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How to Get the Most from Your In-Store Sampling Program

Posted by Sonas on Jan 25, 2018 3:55:52 PM

In-store sampling programs are a tried and true marketing technique. They introduce new customers to your product in a fun and engaging way and give everyone a taste of something you'd like them to buy regularly. However, like any multi-stage marketing technique, a sampling program requires accurate targeting, the right venue, and a well-configured conversion plan. How you configure your events should be determined by the set of goals you wish to achieve. Naturally, you want to boost conversions, but every marketing campaign has at least one or two ulterior motives like spreading product awareness or getting more positive feedback. This will determine who you target, how you target them, and the way in which you present your products to targets during the event itself.

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Tags: In-Store Sampling

What's The Point Of An In-Store Sampling Company?

Posted by Sonas on Dec 14, 2017 3:07:33 PM

When planning marketing strategies, a company may wonder where sampling comes into play. If you have asked yourself, "What's the point of an in-store sampling company?", you have taken the first step to understanding a key component to successfully launching a new brand or product or growing the market of an existing one. 

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Tags: In-Store Sampling

7 Reasons to Run a Sampling Campaign for an Old Favorite Product

Posted by Sonas on Nov 28, 2017 11:49:08 AM

When most people think about product sampling campaigns, they assume the events are for a new product, but this doesn't have to be true. While sampling is a great way to introduce your customers to something they haven't seen before, it can also be used to reinforce and build on an already popular product. By choosing an old favorite in your brand, you are choosing to host a campaign for a product you know customers love that can create more conversions with the greater number of people you invite to try it. For a sampling event, your existing customers will come out for a free taste of one of their favorite products and new shoppers will have a chance to discover a classic delight. Here are seven amazing ways a product sampling campaign for a well-established product can boost sales and grow your customer base.

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Tags: In-Store Sampling

5 Tips for a Spooktacular Halloween Sampling Campaign

Posted by Sonas on Oct 12, 2017 5:01:46 PM

Everyone loves Halloween. It is the silliest, scariest, and most delightfully active holiday of the year and it signifies the beginning of the greater holiday season.

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Tags: In-Store Sampling

9 Tips to Excellent In Store Product Sampling

Posted by Sonas on Sep 5, 2017 10:02:00 AM

In-store sampling is something we're all familiar with.Who hasn't rolled through the grocery store or a Costco at least once and seen the friendly sampler tables out and waiting to offer you a tasty treat of something new, special, or simply being promoted? And each time, it takes a hard shopper to say no to a free mouthful of something awesome.

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Tags: In-Store Sampling

Product Sampling Psychology Is A Win-Win For All

Posted by Sonas on Aug 8, 2017 10:30:00 AM

What's going on in a consumer's noodle when they engage in sampling products? Well, according to psychology experts, all sorts of good stuff. And, in the end, everybody wins! Consumers have a great experience and get a freebie. Companies get a new customer and increased revenue. If you haven't tried the marketing strategy of product samples, here are 6 benefits you are missing out on:

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Tags: In-Store Sampling

5 Steps to A Successful Product Sampling Event

Posted by Sonas on Jul 18, 2017 8:32:00 AM

There's no better way to capture the attention and taste buds of potential customers than successful product sampling.

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Tags: In-Store Sampling

Costco - The Perfect Sampling Case Study

Posted by Sonas on Jun 14, 2017 8:08:39 AM

If you want to experience first-hand the dramatic consumer impact of a product sampling campaign, just step through the doors of any Costco store.

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Tags: In-Store Sampling

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