Whether your business is new to trade show exhibitions or you have been exhibiting at trade shows for decades, you likely know how important it is to maximize your return on your trade show investment. Companies regularly pay over $25,000 USD to exhibit their products and services in a 20" x 20" space for only two to three days, highlighting the importance of maximizing every available moment. A high degree of preparedness is essential, and you need to ensure that you send experienced, professional staff to represent your company. Below are six qualities to seek in your trade show staff.