Sonas Blog

Brand ambassadors are charismatic individuals who help spread the word about your alcohol brand or other products. They have the natural ability to connect with others and gain the trust of potential customers in a way that one-dimensional advertising simply can’t. As summer heats up, there are lots of great venues where you can utilize brand ambassadors.

Alcohol is one of the most social products on the market. There are few products as ingrained in the public consciousness with relaxation, parties, get-togethers, sporting events, and having a good time than alcohol. Selling such a widely used and enjoyed product why would you even need a brand ambassador ? A good product may sell itself but a brand ambassador helps it along the way. Here are five reasons why alcohol brands should have brand ambassadors.