Craft brews already have the personal factor. As a craft brewery part of your brand's appeal is that your brewery features an artisan production model rather than an industrialized, assembly line style brewery process. The same market that finds that desirable is also the largest consumer group throughout the entire world. And they are looking for products with a sustainability factor. These consumers are not just willing to be loyal customers of sustainable products, they are willing to pay a premium for them. If there is any aspect in your craftsmanship to focus on in a marketing campaign directed at this audience, it simply must include sustainability to enjoy any measure of success.
