Sonas Blog

If you own or manage a company that sells good quality products, you no doubt want as many people as possible to know how great your products are.

Getting your items into stores does you no good if they just sit on the shelves not being purchased. Marketing effectively is the key to spreading the word about your company.

With the growth of technology, there are countless methods you can take advantage of.

However, one technique you shouldn't disregard is in-store sampling.

Here are 5 benefits of using in-store sampling for your products.

The most dreaded word any product manufacturer fears the most is probably the word "recall".

Promoting a new beer is just as important as brewing it.

Macro breweries are the perfect example of why marketing is important. Beer marketing matters for craft beer producers as well. Craft breweries have a range of tools at their disposal for making consumers aware of their brand. Consider the fact that just placing your beer into the "craft beer" category helps you to single your brand out from among other beers in the marketplace. Here are some of the reasons that having a craft beer marketing strategy is important:

Back in the 1980's, wine coolers were all the rage.

Ladies, especially, loved the fruity sweetness of a wine cooler.

Could sweet, fruity craft beers be the wine coolers of 2017?

Although the wine cooler trend may seem to have cooled, the truth is that there are true loyalists. Discover what keeps a consumer coming back time and time again to pick-up a 4-pack, or case, of their favorite wine cooler and you have discovered the key to tapping this market for your own sweet, fruity craft brew.

Alcohol is one of the most social products on the market. There are few products as ingrained in the public consciousness with relaxation, parties, get-togethers, sporting events, and having a good time than alcohol. Selling such a widely used and enjoyed product why would you even need a brand ambassador ? A good product may sell itself but a brand ambassador helps it along the way. Here are five reasons why alcohol brands should have brand ambassadors.

So, you've signed up to exhibit at an upcoming trade show because you know that there is no substitute for face-to-face marketing. But, being an exhibitor can be stressful. After all, exhibiting at a trade show can be an expensive proposition, so you need to bring your "A" game to the show.