Alcohol is one of the most social products on the market. There are few products as ingrained in the public consciousness with relaxation, parties, get-togethers, sporting events, and having a good time than alcohol. Selling such a widely used and enjoyed product why would you even need a brand ambassador ? A good product may sell itself but a brand ambassador helps it along the way. Here are five reasons why alcohol brands should have brand ambassadors.

The Human Element

People are social creatures. We mimic the habits and behaviors of those we find admirable. A brand ambassador allows your product to reach people on a personal level. These days media is increasingly more fragmented and trust in advertising is at an all-time low. However, while people may be skeptical of ads they still listen to individuals. People like to buy products and services from other people, not faceless logos or company names.

Loyalty

Nobody is as loyal as a brand ambassador. A brand ambassador is a fan and proponent of your product. They enjoy it and promote it as much as you do. Having such loyal representatives is key for marketing on social media and word of mouth as they pass along information. This allows information about your product, important news, new product lines, etc. to move through the various channels to reach your customers.

Reach

Trade shows are time-consuming, tiring, and take a lot of effort. However, they are perfect to connect with potential customers and business connections. However, being only one person means you can only be in one place at one time this is where professional brand ambassadors come in. Smart companies draw on brand ambassadors assistance to get your name out there through word of mouth, distributing marketing materials, and so on.

Outside Perspectives

It can be hard to see the bigger picture when you’re busy working. Product production, marketing, distribution, new product development, and the daily tasks of running a business use up a lot of time. Being so busy you can easily lose track of the overall market, trends, and even what your competitors are doing. A brand ambassador can provide valuable outside feedback and give you a better picture of the overall market. So, welcome and encourage brand ambassador feedback and use it strengthen your brand.

Content

Marketing loves content and a lot of it. The best brands are hardly quiet ones. To keep the attention of a public that has a constant flow of new information you have to be diligent in getting your name out there. A brand ambassador is one of your best content creators. They can make a post on social media, write articles for your newsletter, or write content for your company blog. Recall that brand ambassadors started as fans or users of your product so most are more than willing to talk about it at length if provided a platform.

Technology is changing the way you interact with customers but some aspects remain unchanged. One of these is that people will still listen to product recommendations. A brand ambassador adds that essential human element to your company both online and at trade shows. Plus they provide valuable feedback.