--- title: Event Staffing & Live Marketing Blog | Sonas Marketing | Sonas (3) description: The Sonas Marketing Blog looks at Event Staffing & Live Marketing topics and issues today and gives tips for readers in the industry (3) --- [![logo](https://www.sonasmarketing.com/hubfs/Layout/original-5112-10556367.png)](https://www.sonasmarketing.com/) - Our Services - [In-Store Product Sampling & Demos](https://www.sonasmarketing.com/promotional-services/in-store-sampling/) - [Retail Merchandising](https://www.sonasmarketing.com/retail-services/retail-merchandizing) - [Beer, Wine & Liquor Samplings](https://www.sonasmarketing.com/promotional-services/samplings/) - [Trade Show Staffing & Models](https://www.sonasmarketing.com/promotional-services/tradeshow-models/) - [Brand Ambassador Program](https://www.sonasmarketing.com/promotional-services/brand-ambassadors/) - [Street Teams](https://www.sonasmarketing.com/promotional-services/street-team-promotions/) - [About Us](https://www.sonasmarketing.com/about-us/) - [Why Sonas](https://www.sonasmarketing.com/why-sonas/) - [Contact Us](https://www.sonasmarketing.com/contact-us/) - [Blog](https://www.sonasmarketing.com/blog) - [Careers](https://www.sonasmarketing.com/careers) Retail Merchandising & Sales - In Store Sampling - Trade Show Staffing - Promotional Models - Our Services - [In-Store Product Sampling & Demos](https://www.sonasmarketing.com/promotional-services/in-store-sampling/) - [Retail Merchandising](https://www.sonasmarketing.com/retail-services/retail-merchandizing) - [Beer, Wine & Liquor Samplings](https://www.sonasmarketing.com/promotional-services/samplings/) - [Trade Show Staffing & Models](https://www.sonasmarketing.com/promotional-services/tradeshow-models/) - [Brand Ambassador Program](https://www.sonasmarketing.com/promotional-services/brand-ambassadors/) - [Street Teams](https://www.sonasmarketing.com/promotional-services/street-team-promotions/) - [About Us](https://www.sonasmarketing.com/about-us/) - [Why Sonas](https://www.sonasmarketing.com/why-sonas/) - [Contact Us](https://www.sonasmarketing.com/contact-us/) - [Blog](https://www.sonasmarketing.com/blog) - [Careers](https://www.sonasmarketing.com/careers) # Sonas Blog ## Sonas ![Sonas](https://www.sonasmarketing.com/hubfs/Sonas%20Logo.png) Find me on: ### Recent Posts ## [What's The Point Of An In-Store Sampling Company?](https://www.sonasmarketing.com/blog/whats-the-point-of-an-in-store-sampling-company) Posted by [Sonas](https://www.sonasmarketing.com/blog/author/sonas) on Dec 14, 2017 3:07:33 PM - [Tweet](https://twitter.com/share) [![](https://www.sonasmarketing.com/hubfs/images/blog/2017/What's%20The%20Point%20Of%20An%20In-Store%20Sampling%20Company_.jpg)](https://www.sonasmarketing.com/blog/whats-the-point-of-an-in-store-sampling-company) When planning marketing strategies, a company may wonder where sampling comes into play. If you have asked yourself, "What's the point of an in-store sampling company?", you have taken the first step to understanding a key component to successfully launching a new brand or product or growing the market of an existing one.  [Read More](https://www.sonasmarketing.com/blog/whats-the-point-of-an-in-store-sampling-company) 0 Comments [Click here to read/write comments](https://www.sonasmarketing.com/blog/whats-the-point-of-an-in-store-sampling-company#comments-listing) Tags: [In-Store Sampling](https://www.sonasmarketing.com/blog/topic/in-store-sampling) ## [7 Reasons to Run a Sampling Campaign for an Old Favorite Product](https://www.sonasmarketing.com/blog/7-reasons-to-run-a-sampling-campaign-for-an-old-favorite-product) Posted by [Sonas](https://www.sonasmarketing.com/blog/author/sonas) on Nov 28, 2017 11:49:08 AM - [Tweet](https://twitter.com/share) [![](https://www.sonasmarketing.com/hubfs/images/blog/2017/7%20Reasons%20to%20Run%20a%20Sampling%20Campaign%20for%20an%20Ol.jpg)](https://www.sonasmarketing.com/blog/7-reasons-to-run-a-sampling-campaign-for-an-old-favorite-product) When most people think about [product sampling](https://www.sonasmarketing.com/promotional-services/in-store-sampling/) campaigns, they assume the events are for a new product, but this doesn't have to be true. While sampling is a great way to introduce your customers to something they haven't seen before, it can also be used to reinforce and build on an already popular product. By choosing an old favorite in your brand, you are choosing to host a campaign for a product you know customers love that can create more conversions with the greater number of people you invite to try it. For a sampling event, your existing customers will come out for a free taste of one of their favorite products and new shoppers will have a chance to discover a classic delight. Here are seven amazing ways a product sampling campaign for a well-established product can boost sales and grow your customer base. [Read More](https://www.sonasmarketing.com/blog/7-reasons-to-run-a-sampling-campaign-for-an-old-favorite-product) 0 Comments [Click here to read/write comments](https://www.sonasmarketing.com/blog/7-reasons-to-run-a-sampling-campaign-for-an-old-favorite-product#comments-listing) Tags: [In-Store Sampling](https://www.sonasmarketing.com/blog/topic/in-store-sampling) ## [5 Tips for a Spooktacular Halloween Sampling Campaign](https://www.sonasmarketing.com/blog/5-tips-for-a-spooktacular-halloween-sampling-campaign) Posted by [Sonas](https://www.sonasmarketing.com/blog/author/sonas) on Oct 12, 2017 5:01:46 PM - [Tweet](https://twitter.com/share) [![](https://www.sonasmarketing.com/hubfs/images/blog/2017/5%20Tips%20for%20a%20Spooktacular%20Halloween%20Sampling%20Campaign.jpg)](https://www.sonasmarketing.com/blog/5-tips-for-a-spooktacular-halloween-sampling-campaign) Everyone loves Halloween. It is the silliest, scariest, and most delightfully active holiday of the year and it signifies the beginning of the greater holiday season. [Read More](https://www.sonasmarketing.com/blog/5-tips-for-a-spooktacular-halloween-sampling-campaign) 0 Comments [Click here to read/write comments](https://www.sonasmarketing.com/blog/5-tips-for-a-spooktacular-halloween-sampling-campaign#comments-listing) Tags: [In-Store Sampling](https://www.sonasmarketing.com/blog/topic/in-store-sampling) ## [9 Tips to Excellent In Store Product Sampling](https://www.sonasmarketing.com/blog/9-tips-to-excellent-in-store-product-sampling) Posted by [Sonas](https://www.sonasmarketing.com/blog/author/sonas) on Sep 5, 2017 10:02:00 AM - [Tweet](https://twitter.com/share) [![](https://www.sonasmarketing.com/hubfs/images/blog/2017/9%20Tips%20to%20Excellent%20In%20Store%20Product%20Sampling.jpg)](https://www.sonasmarketing.com/blog/9-tips-to-excellent-in-store-product-sampling) In-store sampling is something we're all familiar with.Who hasn't rolled through the grocery store or a Costco at least once and seen the friendly sampler tables out and waiting to offer you a tasty treat of something new, special, or simply being promoted? And each time, it takes a hard shopper to say no to a free mouthful of something awesome. [Read More](https://www.sonasmarketing.com/blog/9-tips-to-excellent-in-store-product-sampling) 1 Comment [Click here to read/write comments](https://www.sonasmarketing.com/blog/9-tips-to-excellent-in-store-product-sampling#comments-listing) Tags: [In-Store Sampling](https://www.sonasmarketing.com/blog/topic/in-store-sampling) ## [Product Sampling Psychology Is A Win-Win For All](https://www.sonasmarketing.com/blog/product-sampling-psychology-is-a-win-win-for-all) Posted by [Sonas](https://www.sonasmarketing.com/blog/author/sonas) on Aug 8, 2017 10:30:00 AM - [Tweet](https://twitter.com/share) [![](https://www.sonasmarketing.com/hubfs/images/blog/2017/Product%20Sampling%20Psychology%20Is%20A%20Win-Win%20For%20All.jpg)](https://www.sonasmarketing.com/blog/product-sampling-psychology-is-a-win-win-for-all) What's going on in a consumer's noodle when they engage in sampling products? Well, according to psychology experts, all sorts of good stuff. And, in the end, everybody wins! Consumers have a great experience and get a freebie. Companies get a new customer and increased revenue. If you haven't tried the marketing strategy of product samples, here are 6 benefits you are missing out on: [Read More](https://www.sonasmarketing.com/blog/product-sampling-psychology-is-a-win-win-for-all) 0 Comments [Click here to read/write comments](https://www.sonasmarketing.com/blog/product-sampling-psychology-is-a-win-win-for-all#comments-listing) Tags: [In-Store Sampling](https://www.sonasmarketing.com/blog/topic/in-store-sampling) ## [Five Steps to A Successful Product Sampling Event](https://www.sonasmarketing.com/blog/5-steps-to-a-successful-product-sampling-event) Posted by [Sonas](https://www.sonasmarketing.com/blog/author/sonas) on Jul 18, 2017 8:32:00 AM - [Tweet](https://twitter.com/share) [![](https://www.sonasmarketing.com/hubfs/images/blog/2017/5%20Steps%20to%20A%20Successful%20Product%20Sampling%20Event.png)](https://www.sonasmarketing.com/blog/5-steps-to-a-successful-product-sampling-event) There's no better way to capture the attention and taste buds of potential customers than successful [product sampling](https://www.sonasmarketing.com/promotional-services/in-store-sampling/). [Read More](https://www.sonasmarketing.com/blog/5-steps-to-a-successful-product-sampling-event) 2 Comments [Click here to read/write comments](https://www.sonasmarketing.com/blog/5-steps-to-a-successful-product-sampling-event#comments-listing) Tags: [In-Store Sampling](https://www.sonasmarketing.com/blog/topic/in-store-sampling) ## [Costco - The Perfect Sampling Case Study](https://www.sonasmarketing.com/blog/costco-the-perfect-sampling-case-study) Posted by [Sonas](https://www.sonasmarketing.com/blog/author/sonas) on Jun 14, 2017 8:08:39 AM - [Tweet](https://twitter.com/share) [![](https://www.sonasmarketing.com/hubfs/images/blog/2017/Costco%20-%20The%20Perfect%20Sampling%20Case%20Study.png)](https://www.sonasmarketing.com/blog/costco-the-perfect-sampling-case-study) If you want to experience first-hand the dramatic consumer impact of a product sampling campaign, just step through the doors of any Costco store. [Read More](https://www.sonasmarketing.com/blog/costco-the-perfect-sampling-case-study) 0 Comments [Click here to read/write comments](https://www.sonasmarketing.com/blog/costco-the-perfect-sampling-case-study#comments-listing) Tags: [In-Store Sampling](https://www.sonasmarketing.com/blog/topic/in-store-sampling) ## [Reciprocity & Risk Aversion - The Psychology of Product Sampling](https://www.sonasmarketing.com/blog/reciprocity-risk-aversion-the-psychology-of-product-sampling) Posted by [Sonas](https://www.sonasmarketing.com/blog/author/sonas) on May 16, 2017 10:36:00 AM - [Tweet](https://twitter.com/share) [![](https://www.sonasmarketing.com/hubfs/images/blog/2017/Reciprocity%20%26%20Risk%20Aversion%20-%20The%20Psychology%20of%20Product%20Sampling.png)](https://www.sonasmarketing.com/blog/reciprocity-risk-aversion-the-psychology-of-product-sampling) Why would you give away your product for no return? [Read More](https://www.sonasmarketing.com/blog/reciprocity-risk-aversion-the-psychology-of-product-sampling) 0 Comments [Click here to read/write comments](https://www.sonasmarketing.com/blog/reciprocity-risk-aversion-the-psychology-of-product-sampling#comments-listing) Tags: [In-Store Sampling](https://www.sonasmarketing.com/blog/topic/in-store-sampling) ## [Product Sampling - Tapping into the Millennial Market](https://www.sonasmarketing.com/blog/product-sampling-tapping-into-the-millennial-market) Posted by [Sonas](https://www.sonasmarketing.com/blog/author/sonas) on May 9, 2017 9:34:48 AM - [Tweet](https://twitter.com/share) [![](https://www.sonasmarketing.com/hubfs/images/blog/2017/Product%20Sampling%20-%20Tapping%20into%20the%20Millennial%20Market.png)](https://www.sonasmarketing.com/blog/product-sampling-tapping-into-the-millennial-market) Todays shoppers are more educated and product aware than ever. [Read More](https://www.sonasmarketing.com/blog/product-sampling-tapping-into-the-millennial-market) 0 Comments [Click here to read/write comments](https://www.sonasmarketing.com/blog/product-sampling-tapping-into-the-millennial-market#comments-listing) Tags: [In-Store Sampling](https://www.sonasmarketing.com/blog/topic/in-store-sampling) ## [6 Ways In-Store Sampling Is Proven To Increase Sales](https://www.sonasmarketing.com/blog/6-ways-in-store-sampling-is-proven-to-increase-sales) Posted by [Sonas](https://www.sonasmarketing.com/blog/author/sonas) on Apr 4, 2017 10:18:40 AM - [Tweet](https://twitter.com/share) [![](https://www.sonasmarketing.com/hubfs/images/blog/2017/6%20Ways%20In-Store%20Sampling%20Is%20Proven%20To%20Increase%20Sales.png)](https://www.sonasmarketing.com/blog/6-ways-in-store-sampling-is-proven-to-increase-sales) Does in-store sampling prove effective as a marketing strategy? It is based on the premise of impulse buying. [Read More](https://www.sonasmarketing.com/blog/6-ways-in-store-sampling-is-proven-to-increase-sales) 0 Comments [Click here to read/write comments](https://www.sonasmarketing.com/blog/6-ways-in-store-sampling-is-proven-to-increase-sales#comments-listing) Tags: [In-Store Sampling](https://www.sonasmarketing.com/blog/topic/in-store-sampling) [Previous](https://www.sonasmarketing.com/blog/author/sonas/page/2) [All posts](https://www.sonasmarketing.com/blog/all) [Next](https://www.sonasmarketing.com/blog/author/sonas/page/4) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [In-Store Sampling (26)](https://www.sonasmarketing.com/blog/topic/in-store-sampling) - [Trade Shows (16)](https://www.sonasmarketing.com/blog/topic/trade-shows) - [Craft Beer Marketing (11)](https://www.sonasmarketing.com/blog/topic/craft-beer-marketing) - [Alcohol Marketing (2)](https://www.sonasmarketing.com/blog/topic/alcohol-marketing) - [Brand Ambassadors (2)](https://www.sonasmarketing.com/blog/topic/brand-ambassadors) - [Convention Staffing (2)](https://www.sonasmarketing.com/blog/topic/convention-staffing) - [Event Staffing (1)](https://www.sonasmarketing.com/blog/topic/event-staffing) - [Insider (1)](https://www.sonasmarketing.com/blog/topic/insider) - [Strategy (1)](https://www.sonasmarketing.com/blog/topic/strategy) - [Street Teams (1)](https://www.sonasmarketing.com/blog/topic/street-teams) see all ### ABOUT SONAS MARKETING We offer a Nationwide Service to our customers covering the entire United States and Canada. Our services comprise: - Retail Services: Sales, Merchandising, Instore Samplings, Retail Audit and Secret Shopper - Trade Show and Event Services: Trade Show & Event Staffing, Trade Show and Promotional Models We work with brands of all sizes and can happily create a customized program to suits most needs. ### CONTACT US **United States Head Office** 5401 S. Kirkman Road, Suite 7000 Orlando, FL 32819 **Canada Head Office** 41st Floor, 40 King Street West Toronto, ON M5H 3Y2 E-mail: info@sonasmarketing.com ### [![RSS](https://www.sonasmarketing.com/hubfs/Sonas_Marketing_February2018/Image/rss.png)](http://content.sonasmarketing.com/blog/rss.xml) [Recent Posts](http://content.sonasmarketing.com/blog) ![](https://www.facebook.com/tr?id=1941047979238792&ev=PageView&noscript=1)