If you have a trade show coming up, you may be in need of a few tipsto find event staff.
It’s not always easy to spare people from your office because you need them for your day-to-day functioning. But hiring someone new or temporary may not work out either because they’re not familiar with your product and its specifications.
Another option might be to hire someone temporary for your office while you take someone you know and trust to the trade fair.
Whatever you choose to do, here are a few tips to find event staff:
It’s important for the person representing your company at the trade fair to look presentable. If someone shows up for an interview unshaved and wearing a ratty old suit, this would make a bad impression on you. Similarly, if someone does this at a trade fair, they’re going to make a bad impression on potential customers, partners or business associates. So the person you choose for an event of this sort should be well-dressed and well-groomed. At the same time, don’t choose someone merely on the basis of their appearance. They also need to have good communication skills and detail-orientedness to make your trade show appearance a success.
The person you choose to staff an event should also be prepared for it. And this means knowing the product line inside out so that they can answer any stray questions about it. Of course, they may not be prepared for very technical questions but when confronted with something they don’t know, they need to assure the customer that they’ll get back to them. So when you pick someone, make sure that they’re detail-oriented. They should be the type of person who prepares for an event in advance and follows up after the event has already passed, to make sure that you don’t lose any potential customers, investors or even partners.
- Communication Skills
Your event staff should have good communication skills. They should make eye contact with the people they meet, shake hands as and when necessary and answer questions with confidence and ease. A person may be very well-prepared but this won’t mean anything unless they can impart what they have learned about the product and company to others. At the same time, you don’t want someone who drones on and on with one customer or associate while ignoring the others standing in line. Communication also means being brief when necessary!
Just because a person knows what’s going on in your company doesn’t mean that they need to spill all the beans at a trade show. Certain pieces of information are trade secrets. You don’t want to give away your grandma’s chili recipe on which your product is based! So when you pick someone to represent you at a trade show, make sure that you get someone who’s discreet. The person will have to walk a fine line between giving people the information that they want but holding back information that should stay within the company.
Being at a trade show isn’t just about sitting behind a desk and answering questions. You’re there to check out the competition as well as work on possible partnerships with others. So the person representing you at a trade show has to keep an eye out for what others are doing. They should take notes about the competition and bring these back to you so that you know what’s going on in your field. They should also be on the lookout for other ways in which your company can benefit from the trade show. In other words, they should be able to think creatively and keep their eyes open.
Contact us for more great tips on finding event staff for a trade show.