Attending a trade show is a great way to really drive leads and improve your company's visibility in the industry. Here are five trade show marketing tips to help you get the most from your next trade show.
Location, Location, Location
Where in the trade show's exhibit hall will your booth be? Very few people will walk to the furthest corners of the exhibit hall in the hopes of finding the right business. Your booth must be both visible and conveniently accessible. The fact is that many attendees will wander into the hall and immediately look for the closest and biggest booth. Unfortunately, these prime spots tend to be expensive and are snapped up quickly. You will need to plan ahead to get the best booth location. In most conferences and trade shows, the best booths are reserved over a year in advance.