Sonas Blog

Trade shows are great fun and hard work. They have a success strategy all their own. A successful trade show – well-planned, properly staffed and professionally executed – will keep paying for itself for a long time. Trade show success begins with planning. The plan begins with ‘The Big Why.’

If you have a trade show coming up, you may be in need of a few tipsto find event staff.

It’s not always easy to spare people from your office because you need them for your day-to-day functioning. But hiring someone new or temporary may not work out either because they’re not familiar with your product and its specifications.

Another option might be to hire someone temporary for your office while you take someone you know and trust to the trade fair.

Whatever you choose to do, here are a few tips to find event staff:

You have a great product, industry knowledge, and a reservation for a booth at an upcoming trade show. What else could you possibly need? It turns out, you need a lot to stand out among the rest of the booths if you want to gain leads and turn those into sales. Here we list 7 must haves for your next trade show:

Trade shows and conventions are like stepping into a whole new world. Between colorful wall hangings and plush carpets, it's easy to lose yourself.

However, if you're part of a team whose there with a booth, it's important to remember some basic trade show booth etiquette if you want to make a positive impression, and come away from the event successfully.

Some of the most basic pieces of etiquette you need to remember are:

So, you've signed up to exhibit at an upcoming trade show because you know that there is no substitute for face-to-face marketing. But, being an exhibitor can be stressful. After all, exhibiting at a trade show can be an expensive proposition, so you need to bring your "A" game to the show.