Sonas Blog

Drive Traffic to Your Event with Street Team Promotion

Posted by Aidan Lundy on May 12, 2016 6:30:00 AM
Aidan Lundy

Recent studies indicate that consumers are becoming immune to many standard marketing strategies. For example, 86% of people watching TV tend to skip right over the commercials, and 44% of consumers say that they never even open direct mailings. This has forced many businesses to think outside of the box when it comes to promoting special events, like trade show events, wine and food tastings, and grand openings, and use strategic marketing strategies like street team promotion.

The truth is that street team promotion has been used for several decades and when done correctly they can generate a lot of excitement for any upcoming event and even keep the momentum going during the event. In fact, there are several great benefits of using street team promotion for your upcoming events.

Drive Foot TrafficDrive_Traffic_to_Your_Event_with_Street_Team_Promotion.jpg

Naturally, the most important benefit of street team promotion is to drive foot traffic to your event. This can be done in a number of ways, such as handing out flyers, holding banners, directing people to the event, displaying posters throughout the area, and going door-to-door. The types of street team marketing you should use will depend upon the type of event you are hosting.

Target Audience

Another great benefit of street team promotion is the ability to reach out directly to your target audience. Professional street team promoters will be able to identify the target audience for your event and then seek out local neighborhoods and locations where this type of consumer lives, works, and plays. Strategically street marketing in these specific areas will not just entice people to come to your event, but it will attract consumers that are most likely to make a purchase and/or become loyal customers.

Build Brand Awareness

Street team promotion is a great way to build upon your brand awareness. It is extremely important that the street team understands your company's brand messaging and core values before heading out into the streets. This will ensure that your business gets the type of awareness and attention that will strengthen your brand message to consumers throughout your area. When done right street team promotion will help not just to generate excitement for your upcoming event, but it will also attract new, targeted customers to your business.

Make your next event a hit by enlisting the help of a professional street team promotion agency. They will locate your target audience, get the word out about your event, and draw attention to your business. This type of live marketing is extremely effective at extending your company's reach to pull in your target audience.

How to Plan for a Trade Show Event

Tags: Street Teams