As we head into the end of the year, it is time for you and your brewery to start preparing for your next seasonal and holiday promotions.
Fortunately, there are tons of ways for you to capture the attention of curious craft brew fans, while also rewarding your most loyal followers at the same time.
These are some of the top craft beer promotion ideas of the year:
Social Media Giveaways
Whether you are introducing an all new brew this fall or celebrating the anniversary of an old favorite, your followers online are always ready for some fun.
Social media provides you with a great forum for interacting with your customers and inviting them to take part in your brand. Photo caption contests and even artwork submissions are always entertaining and get people interested, while giving them something to share with their friends and family. Free giveaways in exchange for sharing your page are also an easy way to get the word out about your brand.
Expos, Trade Shows and Conventions
If you are trying to gain new followers and cultivate new customers, consider taking part in local expos and trade shows.
A craft brew event is a good place to start because you will likely be able to do small samples, and you can stock up on tons of cool branded keychains and other accessories to hand out. Even if there isn't a craft brew event coming up in your area, there may be other trade shows or events where you could register as a vendor and set up shop in the food court. This puts your name and logo in front of hundreds of people where they are likely a captive audience when it comes to buying refreshments.
With the internet at your fingertips, it is now easier than ever to share information with your customers.
Making your own short video clips and posting them online is a great way to reach new followers. Candid videos of how your brewery operates with commentary about your processes and ingredients will help people understand what makes your brand so great. These videos can be shared on social media, posted on your web page or emailed directly to your subscribers. Maybe you can even include a coupon for a small savings off their next purchase when they watch the whole video.
There are tons of beer promotion ideas floating around the web. With so many craft breweries opening up recently, you need to be creative about how and where you reach your customer base.
The key is to provide them with something valuable that holds their attention and convinces them to share your best products with their friends. With these beer promotion ideas you can start off with a small budget and work your way up.